dumb hedonists

http://www.appliancist.com/appliance_trends_2008/bordeaux-fireplace-by-muskoka.html

On the one hand, I will restate my affection for anyone coming up with ideas to relieve the stupid rich of their money. But as a professional hedonist, I'm rally appalled by this. First of all, artificial flames - yuck! And secondly, half your electric bill is going into attempting to heat the room, the other half is going towards trying to chill the wine against that onslaught! This reminds me of the old Steven Wright routine about placing a room humidifier opposite a dehumidifier and watching 'em battle it out.