just so wrong - wife beating as an advertising technique

http://community.livejournal.com/vintage_ads/1519263.html

I'm not sure that slugging your wife until she picks up the right Scotch for you is really the best way to market spirits. Especially since it implies that hubby is already so far into his bender that he can't do it himself. From now on, when I think of Johnny Walker Red & Black I'll assume it's referring to the bruises on this woman's face.