the cutting edge of billboard hacking

http://www.reuters.com/article/idUSTRE60E3ZN20100115?feedType=RSS&feedName=oddlyEnoughNews&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reuters%2FoddlyEnoughNews+%28News+%2F+US+%2F+Oddly+Enough%29&utm_content=Google+Feedfetcher

(Thanks for the link, Mathew!)