Bigger than Jesus anniversary (1966)

http://beatlesnumber9.com/biggerjesus.html

Lennon's brilliant publicity strategy, causing millions of people who'd never listen to or buy a Beatles record to go out and purchase mass quantities, just so they could burn them, thus removing them from the competing secondary market as well. If I ever release anything, (book, recording, comic strip, laundry tag), be aware that I will immediately claim to be bigger AND better than Jesus, God, Buddah, and anyone else you can think of; and will encourage each and every one of you to go out and demonstrate your outrage and righteousness by purchasing up whatever it is I'm selling, and burning it. And doing so repeatedly, at least until I can afford that ski chalet in Telluride...