Krispy Kreme - AND HEALTH?!?
http://blisstree.com/eat/krispy-kreme-wants-you-to-be-healthy/
I pretty much agree with everything the writer of this article says. And I'd add a bit more - I think it's silly for K.K. to try this. They're going to spend a small fortune retooling their shops, and I suspect the returns will be minimal. No one who is even modestly serious about eating yogurt is going to go there. They're striving for a market that they'll never conquer. Better to go in the opposite direction, like Arby's did, and proudly promote yourself as this fat and cholesterol mecca, and let the quadruple bypasses fall where they may.
I pretty much agree with everything the writer of this article says. And I'd add a bit more - I think it's silly for K.K. to try this. They're going to spend a small fortune retooling their shops, and I suspect the returns will be minimal. No one who is even modestly serious about eating yogurt is going to go there. They're striving for a market that they'll never conquer. Better to go in the opposite direction, like Arby's did, and proudly promote yourself as this fat and cholesterol mecca, and let the quadruple bypasses fall where they may.
posted by mendip at
2:20 PM
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