And the rot sets in...

http://www.wtop.com/1228/3223223/Makers-Mark-cutting-alcohol-volume-in-its-bourbon

My second favorite distillery sells out.  Curious, isn't it, how they've successfully used a recipe for decades, (with great success), and suddenly change it - claiming that it makes no difference at all.  And all coinciding with the greed element of cutting your ingredients with water to increase supply.   I wonder what would have been the response, say, five or ten years ago, if I'd told them that their recipe wasn't all that important, and that they needed to water it down.