It's a good thing that Maker's Mark are distillers, and not vintners..

It would be difficult to stomp on grapes, given that you've shot yourself in the foot....

http://www.nbcnews.com/business/makers-mark-stop-watering-down-its-whiskey-1C8410338

http://www.forbes.com/sites/timworstall/2013/02/18/where-makers-mark-went-wrong-on-diluting-the-bourbon-not-enough-economics/

Of course, my boys at A. Smith Bowman remain a bulwark against barbarianism....