False memories lead to false conclusions

http://healthland.time.com/2013/04/12/false-memories-can-change-drinking/

Another scam by shrinks in search of research dollars.  There are millions, even tens of millions of people who have real memories of getting sick from alcohol.  Repeatedly.  They're called frat boys.  And we'd have graduating classes full of teetotalers as a result, if there was one iota of truth in this bilge.  Hell, the University of Maryland's alumni from the 1970's alone would have single-handedly resurrected the Prohibition Party and led it to Presidential victories by now.  DC would be a desert...