The "perfect" bourbon?

http://www.washingtonpost.com/lifestyle/food/does-the-perfect-bourbon-exist/2011/03/01/ABBy9tY_story.html


I agree with the writer, this is nothing more than a snob-oriented marketing scheme.  I always admire efforts by marketeers to relieve rich and pretentious people of their money.  This looks like a good bet.  It just won't work on a serious person.